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6.3 Your Growth Playbook Overview Transcript

Summary

you’ll learn why updating your Company Context Document (CCD) with real MRR, conversion rates, churn, pipeline and channel data and then running Claude’s scaling assessment is the single highest-leverage action to make every prompt and plan immediately more precise. The assessment evaluates five dimensions—Product‑Market Fit (e.g., 8 of 10 customers coming through your system is a PMF signal), Unit Economics (LTV:CAC > 3:1 and payback < 12 months are Series A minimums), Pipeline Health (coverage benchmark ~3x; e.g., needing $30 k A RRw i t h o n l y$ 20k pipeline = 0.7x), Operational Capacity (MQLs → conversations; many MQLs die if capacity is limited), and Financial Runway (doubling Meta spend from $600 t o$ 1,200 shortens runway by ~1.2 months while yielding ~15 leads). From those inputs Claude generates a tailored, quarter‑by‑quarter roadmap: months 1–3 actions with targets to close bottlenecks (e.g., increase publishing, add Google Ads, formalize two partner referrals), months 4–6 guidance on when to scale paid vs. rely on organic growth (if organic is compounding ~15%/mo and unit economics meet thresholds), and months 7–12 expansion options once data and capacity justify new ICPs, geographies or tiers. The system runs weekly, improves monthly and recalibrates each quarter as you refresh the CCD—requiring only ~11 minutes weekly and one quarterly refresh to sustain an enduring advantage.

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