Summary
In this video, you’re shown how to verify your marketing system actually works before spending paid media by running a 10-check test (20–30 minutes) that uses your real URLs, events, and CRM properties—because being installed is not the same as working. First three checks focus on tracking (GA4 events, UTM passthrough, CRM form capture), the next three verify routing (alerts for high‑fit assessment responses), and the final four validate conversion paths (mobile visibility of headline, trust elements, form, and CTA). Before launching paid, audit organic signals in GA and session recordings, then answer three launch questions—system scores 10/10, you can afford 20/day, one variable per week) to find winners in about three weeks. Set up retargeting for four intent segments (solution page visitors, assessment drop‑offs, pricing visitors, and engaged blog readers), treat week one as buying data by tracking clicks, CPC, and paid vs. organic conversion, and use the starter Google Sheet dashboard the prompt generates to iterate and fix issues before scaling.
Chapters
00:00:04
Intro & Objective
00:00:18
Test Before You Spend
00:00:47
10 Critical Tests Overview
00:00:57
Tracking Checks
00:01:20
Routing Checks
00:01:31
Conversion Checks
00:02:03
Organic Signals & Session Review
00:03:14
Launch Decision: 3 Questions
00:04:09
Ads Assembly & Sequential Tests
00:04:55
Retargeting, Week One Signals & Dashboard
Transcript
- Toolkit
Attachments
S5 Go-Live & Amplify_Prompt.docx
S5_Go Live & Amplify_Toolkit.docx.pdf
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Suggested Prompts
How can the pre-spend verification process be optimized to minimize the risk of launching a campaign on a broken system?
In what ways does the segregation of retargeting audiences by intent enhance paid campaign performance and conversion rates?
How might integrating the Meta Conversions API with automation tools like Make.com improve data accuracy and influence paid advertising strategy adjustments?
Module Comments 0 Analytics Settings
INTRODUCTION
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Introduction & Welcome
STATION 0: LAUNCH
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Program setup & working with Claude
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Company Context Document: Teach Claude Your Business
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CCD - Toolkit
STATION 1: ATTRACT
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1.1 Buyer Intelligence
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1.1 Buyer Intelligence - Toolkit
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1.2 The Keystone: Messaging Playbook & Offer design
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1.2 The Keystone - Toolkit
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1.3 Content & Channel strategy
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1.3 Content & Channel strategy - Toolkit
STATION 2: BUILD
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- The Foundation: CRM, Tracking & Email
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- The Foundation - Toolkit
STATION 3: ATTRACT
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3.1 Your solution page
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3.1 Solution page - Toolkit
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3.2 Landing Pages That Convert
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3.2 Landing Pages That Convert - Toolkit
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3.3 The Content Engine
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3.3 The Content Engine - Toolkit
STATION 4: CAPTURE
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4.1 The Qualification Engine: Interactive Lead Magnets
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4.1 The Qualification Engine - Toolkit
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4.2 Nurture & MQL
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4.2 Nurture & MQL - Toolkit
STATION 5: AMPLIFY
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- Go-Live & Amplify
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- Go-Live & Amplify - Toolkit
STATION 6: MEASURE