What’s next?
You just built the strategy. The rest of the program turns it into a machine.
Module 2: You set up the infrastructure: CRM, tracking, email warm-up. Your domain starts warming in the background so it’s ready when you need it in Module 6. One afternoon of setup.
Module 3: Your first published content. Claude writes full SEO pages, LinkedIn posts, and a 90-day content calendar. They are all pulling from the Messaging Playbook you just built. You also identify 5–10 partner companies that serve your buyers but don’t compete with you.
Module 4: You build an interactive lead magnet (not a PDF but a tool that qualifies leads while giving them value), an AI chatbot that handles objections in your voice 24/7, and a 4-track nurture system that runs without you. Lead scoring is automated: when someone crosses the threshold, you get an alert with their full context.
Module 5: Paid campaigns. Claude writes the ads, plans the budget, and every week analyzes what worked and what to change. You also learn competitive displacement: targeting your competitors’ unhappy customers using their own negative reviews.
Module 6: Two outbound pipelines. A warm intro engine built from your existing network, and personalized cold outreach where Claude writes a custom brief for every prospect before you reach out.
Module 7: Sales. Claude prepares a brief before every discovery call, writes your demo script from the prospect’s own pain points, generates custom proposals with ROI math, and builds the post-close system: automated onboarding, upsell signals, referral requests timed to emotional peaks.
Module 8: Dashboards that show dollar spent to dollar earned in 60 seconds. A monthly maintenance checklist. A scaling playbook that tells you exactly when to hire vs. automate. And Claude becomes your permanent advisor: you ask strategic questions using 12 weeks of real data, and it answers from everything it’s learned about your business.
You built the brain in this first section of the course. The rest of the program builds the body.
Suggested Prompts
How can integrating AI tools like Claude throughout these modules transform the efficiency and personalization of your marketing and sales processes?
What are the potential challenges in maintaining a seamless connection between the strategy (the brain) and the execution infrastructure (the body), and how might you address them?
In what ways could the data-driven insights from Module 8 influence your long-term business decisions and growth strategies beyond the initial program?
Module Comments 0 Analytics Settings
INTRODUCTION
MODULE
Introduction & Welcome
STATION 0: LAUNCH
MODULE
Program setup & working with Claude
MODULE
Company Context Document: Teach Claude Your Business
MODULE
CCD - Toolkit
MODULE
Buyer Intelligence
MODULE
Buyer Intelligence - Toolkit
MODULE
Messaging Playbook: The Keystone
MODULE
Messaging Playbook - Toolkit
STATION 1: ATTRACT
MODULE
SEO & GEO Masterplan
MODULE Confirmation
SEO & GEO Masterplan
MODULE
What’s next?