company-context-document-teach-claude-your-business

Summary

In this video, the presenter explains the Company Context Document (CCD) — the master brief that personalizes every prompt in the course — and shows how two founders who spent different amounts of time on it got radically different Claude outputs. The CCD should capture who you are, what you sell, who buys it, real customer quotes, lost-deal objections, competitors (e.g., a rival winning on onboarding), and your goals, because Claude’s output is an exact reflection of the input: thin input yields generic copy, rich input yields work that sounds like it came from inside your company. The toolkit workflow is four steps: give your website URL for a two-minute public-data draft, review gaps and answer five Claude-generated questions, record a ~15-minute voice memo answering ten questions (five universal, five from Claude), then upload it so Claude returns a complete 12-section CCD with confidence ratings. When recording, brief Claude like a new teammate (say the question aloud, be specific — e.g., “15k MRR,” name companies, admit uncomfortable truths like pricing confusion), save the CCD to project files, delete old versions, and keep it updated (use the Pass 3 prompt) so the next module can generate a validated go-to-market strategy, ICP tiers, and a messaging playbook.

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