Marketing & PR
Marketing and Public Relations (PR) are crucial components for the success of startups. They help create brand awareness, attract customers, and build a positive reputation in the market.
In the next sessions, get some tips on how to start your marketing and PR strategies from marketing and PR experts.
1- Vik Kambli is a SaaS, digital media, and eCommerce operator with 20+ years of experience. He provisions advisory services and capital to technology companies through Diaspora Ventures. Previously he was the Chief Marketing Officer at Clearly and served on the Canadian executive team of Facebook/Instagram as Head of Western Canada.
In this AMA, Vik talks about spending money on marketing and where to start, paid marketing vs blog/written content, marketing attribution and ROI, tools recommended to keep track of your marketing pipelines, platforms you need to have a presence on, and many other topics.
2 - In the next lesson Preeteesh Singh, Launch Academy’s Marketing manager will dive into Google’s search, display, and video campaign optimization and give you tips to drive conversions. Preeteesh is a full-stack marketer with vast experience in digital marketing, advertising, branding, and social media management. From working as a stockbroker in Mumbai to being an editor for a community newspaper in Toronto, he explored his career options before finding his passion for marketing in 2014. Since then he has worked on various marketing projects for companies in immigration, fantasy sports, rock concerts, hospitality, multipurpose arenas, and events.
3- Gina Gotthilf, Co-founder of Latitud and ex-VP of Marketing and Growth at Duolingo, will share with you some tips on how you can use PR tactics with no budget to grow your business. Gina will talk about how to engineer relevance when nobody knows you, give you some tips on crafting a winning pitch, on how to spray and pray strategically, on how to stay metrics-driven when PR is fluffy as well as give you recommendations on when to decide between in-house or agency.
4- You can also read this insightful article from Launch’s Alumni Wishpond: How to create a successful product launch marketing plan.
Suggested Prompts
How can startups effectively measure the ROI of their marketing and PR efforts to ensure they are achieving desired outcomes?
What strategies can new businesses use to build relevance and recognition from scratch in a crowded market with limited budgets?
In what ways might integrating digital tools and platforms enhance the efficiency and impact of a startup’s marketing and PR campaigns?
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Introduction and Onboarding
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Welcome to Startup 101 - Ideation module!
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What is Launch?
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Meet the Launch team
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Get connected to our network
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What to Expect
CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS
Released on February 18, 2024
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Chapter 1: Customer Discovery and Lean Canvas
Defining Your Startup Idea
Released on February 18, 2024
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Articulate your startup idea
Forming Your Core Team
Released on February 18, 2024
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Team and background
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Do you need a cofounder?
Market and Competition
Released on February 18, 2024
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Market analysis
Competitors analysis
Released on February 18, 2024
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Competitor analysis
Build Your Lean Canvas
Released on February 18, 2024
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The Lean Canvas
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The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Find Your Early Adopters
Released on February 18, 2024
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Talk To Your Customers
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Find Your Early Adopters
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Build your Predictive Persona
User Interviews
Released on February 18, 2024
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#1 User interview - Path to product
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#2 User interview
Defining Your Value Proposition
Released on February 18, 2024
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#1 Determine your value proposition
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#2 Determine your value proposition
Build your pitch deck
Released on February 18, 2024
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#1 The art of the pitch
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#2 The art of the pitch
Build your website
Released on February 18, 2024
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Name & Logo
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Create your landing page
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Building a landing page with Canva from start to finish
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Website - Information architecture
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Website - Hosting & Building
CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH
Released on February 18, 2024
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Chapter 2: Product market fit and market research
Finding Your Product Market Fit
Released on February 18, 2024
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How to find product-market fit and your go-to-market strategy with Max Menke of GrowthX
Market Research and Creating a Go-to-Market Strategy
Released on February 18, 2024
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Conduct market research in North America
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Go to Market strategy
CHAPTER 3 : BUILD YOUR PRODUCT
Released on February 18, 2024
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Chapter 3: Build your product
Building Your Minimum Viable Product (MVP) and Prototyping
Released on February 18, 2024
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Prototype
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Creating your MVP
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How to build the right product - TTT Studios
User Testing & Gathering Feedback
Released on February 18, 2024
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User testing: why is it important?
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User testing: Collect feedback & update your MVP
Product Demo
Released on February 18, 2024
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Create a striking Product Demo
Revenue model
Released on February 18, 2024
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Revenue model
Get your first customers & generate revenue
Released on February 18, 2024
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Pricing strategy
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Build your payment process
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Get your first customers
CHAPTER 4: MARKETING, PR & BRAND IDENTITY
Released on February 18, 2024
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Chapter 4: Marketing, PR & Brand Identity
Start building your brand
Released on February 18, 2024
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Branding and messaging strategy
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List your product on Product Hunt
Marketing & PR
Released on February 18, 2024
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Marketing & PR
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AMA with Vik Kambli - Marketing, Data, Attribution and Platforms
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7 Google Ads optimization tips to drive conversions with Preeteesh Singh
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How to Do PR with No Budget with Gina Gotthilf
Social media footprint
Released on February 18, 2024
CHAPTER 5: FUNDRAISING & FINANCES
Released on February 18, 2024
Elevator pitch
Released on February 18, 2024
Develop your network
Released on February 18, 2024
Fundraising
Released on February 18, 2024
Accounting and Finances
Released on February 18, 2024
WRAP UP
Released on February 18, 2024