Engage Your Audience in a Virtual World Through Content
Engage Your Audience in a Virtual World Through Content
We are living in an experiential economy—so how do we adapt, now that in-person experiences are put on hold? Digital experiences.
In this session, Zarina Stanik, who leads events and experiences for Ceros and their partners, and Bridget Esposito, VP Creative at Prudential, where they will outline how companies can proactively engage their audiences with experiential content. They’ll demonstrate how to explore new ways of taking risks and engaging audiences.
Specifically, they will share:
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How to create engagement, interaction, and networking using content
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What tools to use to actively engage audiences
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What types of risks to take using experiential content (that aren’t possible in-person)
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How to create unforgettable virtual experiences
Suggested Prompts
How can organizations measure the effectiveness of their virtual experiential content in engaging audiences?
What are some innovative examples of risky, yet successful, virtual experiences that have enhanced audience engagement?
How might emerging technologies like virtual reality or augmented reality transform the future of virtual engagement strategies?
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Introduction and Onboarding
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Welcome to Startup 101 - Ideation module!
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What is Launch?
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Meet the Launch team
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Get connected to our network
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What to Expect
CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS
Released on February 18, 2024
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Chapter 1: Customer Discovery and Lean Canvas
Defining Your Startup Idea
Released on February 18, 2024
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Articulate your startup idea
Forming Your Core Team
Released on February 18, 2024
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Team and background
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Do you need a cofounder?
Market and Competition
Released on February 18, 2024
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Market analysis
Competitors analysis
Released on February 18, 2024
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Competitor analysis
Build Your Lean Canvas
Released on February 18, 2024
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The Lean Canvas
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The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Find Your Early Adopters
Released on February 18, 2024
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Talk To Your Customers
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Find Your Early Adopters
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Build your Predictive Persona
User Interviews
Released on February 18, 2024
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#1 User interview - Path to product
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#2 User interview
Defining Your Value Proposition
Released on February 18, 2024
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#1 Determine your value proposition
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#2 Determine your value proposition
Build your pitch deck
Released on February 18, 2024
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#1 The art of the pitch
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#2 The art of the pitch
Build your website
Released on February 18, 2024
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Name & Logo
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Create your landing page
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Building a landing page with Canva from start to finish
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Website - Information architecture
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Website - Hosting & Building
CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH
Released on February 18, 2024
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Chapter 2: Product market fit and market research
Finding Your Product Market Fit
Released on February 18, 2024
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How to find product-market fit and your go-to-market strategy with Max Menke of GrowthX
Market Research and Creating a Go-to-Market Strategy
Released on February 18, 2024
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Conduct market research in North America
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Go to Market strategy
CHAPTER 3 : BUILD YOUR PRODUCT
Released on February 18, 2024
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Chapter 3: Build your product
Building Your Minimum Viable Product (MVP) and Prototyping
Released on February 18, 2024
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Prototype
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Creating your MVP
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How to build the right product - TTT Studios
User Testing & Gathering Feedback
Released on February 18, 2024
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User testing: why is it important?
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User testing: Collect feedback & update your MVP
Product Demo
Released on February 18, 2024
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Create a striking Product Demo
Revenue model
Released on February 18, 2024
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Revenue model
Get your first customers & generate revenue
Released on February 18, 2024
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Pricing strategy
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Build your payment process
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Get your first customers
CHAPTER 4: MARKETING, PR & BRAND IDENTITY
Released on February 18, 2024
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Chapter 4: Marketing, PR & Brand Identity
Start building your brand
Released on February 18, 2024
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Branding and messaging strategy
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List your product on Product Hunt
Marketing & PR
Released on February 18, 2024
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Marketing & PR
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AMA with Vik Kambli - Marketing, Data, Attribution and Platforms
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7 Google Ads optimization tips to drive conversions with Preeteesh Singh
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How to Do PR with No Budget with Gina Gotthilf
Social media footprint
Released on February 18, 2024
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Create/update your LinkedIn profile for yourself and your company
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Create/update your Angel List profile
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Social Media’s beginners guide
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Content is Queen
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Engage Your Audience in a Virtual World Through Content
CHAPTER 5: FUNDRAISING & FINANCES
Released on February 18, 2024
Elevator pitch
Released on February 18, 2024
Develop your network
Released on February 18, 2024
Fundraising
Released on February 18, 2024
Accounting and Finances
Released on February 18, 2024
WRAP UP
Released on February 18, 2024