Create/update your LinkedIn profile for yourself and your company
With 750+ million members, LinkedIn is the world’s largest online professional network. LinkedIn is a powerful tool you can use to develop your professional network. We would recommend you create your personal LinkedIn profile as well as a company page specific to your company.
Why should you create your LinkedIn profiles?
Professional Networking: LinkedIn allows you to connect and build relationships with professionals from various industries and backgrounds. It provides an opportunity to expand your network, connect with like-minded individuals, and establish valuable connections for partnerships, finding customers, or even mentorship. During a professional event, for example, people you meet will regularly ask you for your LinkedIn profile if they want to stay in touch with you. Personal Branding: LinkedIn serves as an online professional profile and acts as a digital representation of your personal brand. You can showcase your skills, experiences, and achievements, creating a strong professional image and demonstrating your expertise to potential clients or business partners. Industry Insights and Knowledge Sharing: LinkedIn offers a wealth of industry-related content, including articles, posts, and discussions. By following relevant companies, influencers, and groups, you can stay updated on industry trends, news, and insights. You can also contribute to discussions, share your expertise, and learn from others in your field. Business and Entrepreneurial Opportunities: LinkedIn serves as a platform for business professionals and entrepreneurs to promote their products or services, establish partnerships, and find potential clients or investors. It enables you to showcase your company, share updates, and engage with a targeted audience, ultimately helping you expand your business opportunities. Industry and Professional Groups: LinkedIn groups provide a platform for professionals to connect, share insights, and engage in discussions related to specific industries, interests, or areas of expertise. Joining relevant groups allows you to network with professionals in your field, gain insights, seek advice, and contribute to conversations.
How to create your LinkedIn profile and your LinkedIn company’s page?
Here is a step-by-step guide on how to create your LinkedIn profile: Sign up to join LinkedIn
You can also find some tips on how to create a good LinkedIn profile here: How do I create a good LinkedIn profile
Here is a step-by-step guide on how to create your LinkedIn company’s page: Create a LinkedIn page
Suggested Prompts
How can integrating your personal and company LinkedIn profiles enhance your overall professional brand?
In what ways can actively engaging in industry groups on LinkedIn lead to new business opportunities?
What strategies can you use to keep your LinkedIn profile and company page updated and impactful over time?
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Introduction and Onboarding
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Welcome to Startup 101 - Ideation module!
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What is Launch?
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Meet the Launch team
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Get connected to our network
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What to Expect
CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS
Released on February 18, 2024
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Chapter 1: Customer Discovery and Lean Canvas
Defining Your Startup Idea
Released on February 18, 2024
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Articulate your startup idea
Forming Your Core Team
Released on February 18, 2024
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Team and background
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Do you need a cofounder?
Market and Competition
Released on February 18, 2024
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Market analysis
Competitors analysis
Released on February 18, 2024
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Competitor analysis
Build Your Lean Canvas
Released on February 18, 2024
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The Lean Canvas
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The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Find Your Early Adopters
Released on February 18, 2024
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Talk To Your Customers
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Find Your Early Adopters
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Build your Predictive Persona
User Interviews
Released on February 18, 2024
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#1 User interview - Path to product
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#2 User interview
Defining Your Value Proposition
Released on February 18, 2024
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#1 Determine your value proposition
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#2 Determine your value proposition
Build your pitch deck
Released on February 18, 2024
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#1 The art of the pitch
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#2 The art of the pitch
Build your website
Released on February 18, 2024
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Name & Logo
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Create your landing page
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Building a landing page with Canva from start to finish
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Website - Information architecture
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Website - Hosting & Building
CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH
Released on February 18, 2024
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Chapter 2: Product market fit and market research
Finding Your Product Market Fit
Released on February 18, 2024
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How to find product-market fit and your go-to-market strategy with Max Menke of GrowthX
Market Research and Creating a Go-to-Market Strategy
Released on February 18, 2024
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Conduct market research in North America
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Go to Market strategy
CHAPTER 3 : BUILD YOUR PRODUCT
Released on February 18, 2024
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Chapter 3: Build your product
Building Your Minimum Viable Product (MVP) and Prototyping
Released on February 18, 2024
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Prototype
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Creating your MVP
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How to build the right product - TTT Studios
User Testing & Gathering Feedback
Released on February 18, 2024
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User testing: why is it important?
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User testing: Collect feedback & update your MVP
Product Demo
Released on February 18, 2024
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Create a striking Product Demo
Revenue model
Released on February 18, 2024
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Revenue model
Get your first customers & generate revenue
Released on February 18, 2024
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Pricing strategy
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Build your payment process
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Get your first customers
CHAPTER 4: MARKETING, PR & BRAND IDENTITY
Released on February 18, 2024
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Chapter 4: Marketing, PR & Brand Identity
Start building your brand
Released on February 18, 2024
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Branding and messaging strategy
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List your product on Product Hunt
Marketing & PR
Released on February 18, 2024
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Marketing & PR
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AMA with Vik Kambli - Marketing, Data, Attribution and Platforms
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7 Google Ads optimization tips to drive conversions with Preeteesh Singh
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How to Do PR with No Budget with Gina Gotthilf
Social media footprint
Released on February 18, 2024
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Create/update your LinkedIn profile for yourself and your company
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Create/update your Angel List profile
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Social Media’s beginners guide
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Content is Queen
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Engage Your Audience in a Virtual World Through Content
CHAPTER 5: FUNDRAISING & FINANCES
Released on February 18, 2024
Elevator pitch
Released on February 18, 2024
Develop your network
Released on February 18, 2024
Fundraising
Released on February 18, 2024
Accounting and Finances
Released on February 18, 2024
WRAP UP
Released on February 18, 2024