Chapter 1: Customer Discovery and Lean Canvas

At the beginning of our Startup 101 course, we’re diving into loads of helpful resources to get your business off the ground! Each chapter comes with some readings and deliverables to submit to make sure you cover all the essential steps in building your company.

Without further ado, here’s what we’ve got lined up for you in this first chapter:

Defining your startup idea Forming your core team Market and competition Competitors analysis Build your Lean Canvas Find your early adopters User interviews Defining your value proposition Build your pitch deck Build your website

Suggested Prompts

How can the insights from competitor analysis influence the development of your Lean Canvas?

What strategies might help in effectively identifying and engaging early adopters for your startup?

In what ways can user interviews shape and refine your value proposition?

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Introduction and Onboarding

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Welcome to Startup 101 - Ideation module!

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What is Launch?

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Meet the Launch team

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Get connected to our network

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What to Expect

CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS

Released on February 18, 2024

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Chapter 1: Customer Discovery and Lean Canvas

Defining Your Startup Idea

Released on February 18, 2024

Forming Your Core Team

Released on February 18, 2024

Market and Competition

Released on February 18, 2024

Competitors analysis

Released on February 18, 2024

Build Your Lean Canvas

Released on February 18, 2024

Find Your Early Adopters

Released on February 18, 2024

User Interviews

Released on February 18, 2024

Defining Your Value Proposition

Released on February 18, 2024

Build your pitch deck

Released on February 18, 2024

Build your website

Released on February 18, 2024

CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH

Released on February 18, 2024

Finding Your Product Market Fit

Released on February 18, 2024

Market Research and Creating a Go-to-Market Strategy

Released on February 18, 2024

CHAPTER 3 : BUILD YOUR PRODUCT

Released on February 18, 2024

Building Your Minimum Viable Product (MVP) and Prototyping

Released on February 18, 2024

User Testing & Gathering Feedback

Released on February 18, 2024

Product Demo

Released on February 18, 2024

Revenue model

Released on February 18, 2024

Get your first customers & generate revenue

Released on February 18, 2024

CHAPTER 4: MARKETING, PR & BRAND IDENTITY

Released on February 18, 2024

Start building your brand

Released on February 18, 2024

Marketing & PR

Released on February 18, 2024

Social media footprint

Released on February 18, 2024

CHAPTER 5: FUNDRAISING & FINANCES

Released on February 18, 2024

Elevator pitch

Released on February 18, 2024

Develop your network

Released on February 18, 2024

Fundraising

Released on February 18, 2024

Accounting and Finances

Released on February 18, 2024

WRAP UP

Released on February 18, 2024