Chapter 1: Customer Discovery and Lean Canvas
At the beginning of our Startup 101 course, we’re diving into loads of helpful resources to get your business off the ground! Each chapter comes with some readings and deliverables to submit to make sure you cover all the essential steps in building your company.
Without further ado, here’s what we’ve got lined up for you in this first chapter:
Defining your startup idea Forming your core team Market and competition Competitors analysis Build your Lean Canvas Find your early adopters User interviews Defining your value proposition Build your pitch deck Build your website
Suggested Prompts
How can the insights from competitor analysis influence the development of your Lean Canvas?
What strategies might help in effectively identifying and engaging early adopters for your startup?
In what ways can user interviews shape and refine your value proposition?
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Introduction and Onboarding
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Welcome to Startup 101 - Ideation module!
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What is Launch?
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Meet the Launch team
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Get connected to our network
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What to Expect
CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS
Released on February 18, 2024
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Chapter 1: Customer Discovery and Lean Canvas
Defining Your Startup Idea
Released on February 18, 2024
Forming Your Core Team
Released on February 18, 2024
Market and Competition
Released on February 18, 2024
Competitors analysis
Released on February 18, 2024
Build Your Lean Canvas
Released on February 18, 2024
Find Your Early Adopters
Released on February 18, 2024
User Interviews
Released on February 18, 2024
Defining Your Value Proposition
Released on February 18, 2024
Build your pitch deck
Released on February 18, 2024
Build your website
Released on February 18, 2024
CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH
Released on February 18, 2024
Finding Your Product Market Fit
Released on February 18, 2024
Market Research and Creating a Go-to-Market Strategy
Released on February 18, 2024
CHAPTER 3 : BUILD YOUR PRODUCT
Released on February 18, 2024
Building Your Minimum Viable Product (MVP) and Prototyping
Released on February 18, 2024
User Testing & Gathering Feedback
Released on February 18, 2024
Product Demo
Released on February 18, 2024
Revenue model
Released on February 18, 2024
Get your first customers & generate revenue
Released on February 18, 2024
CHAPTER 4: MARKETING, PR & BRAND IDENTITY
Released on February 18, 2024
Start building your brand
Released on February 18, 2024
Marketing & PR
Released on February 18, 2024
Social media footprint
Released on February 18, 2024
CHAPTER 5: FUNDRAISING & FINANCES
Released on February 18, 2024
Elevator pitch
Released on February 18, 2024
Develop your network
Released on February 18, 2024
Fundraising
Released on February 18, 2024
Accounting and Finances
Released on February 18, 2024
WRAP UP
Released on February 18, 2024