Chapter 4: Marketing, PR & Brand Identity
In the previous chapter, we covered some crucial content and you should have developed a first draft of your minimum viable product, marking a pivotal milestone in your startup journey.
However, as you’re aware, this is merely the initial phase of an ongoing journey characterized by continual release, learning, and iteration.
In this fourth chapter, we’ll dive into the realm of marketing and communication, exploring strategies to initiate brand building and ensure widespread awareness. Here is an overview of the topics we’ll delve into:
Start building your brand Marketing and PR Social media footprint
Suggested Prompts
How can early marketing efforts shape the long-term identity of a brand?
What strategies are most effective for building a strong and authentic social media presence?
In what ways can continuous iteration and feedback influence your marketing and PR approaches?
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Introduction and Onboarding
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Welcome to Startup 101 - Ideation module!
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What is Launch?
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Meet the Launch team
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Get connected to our network
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What to Expect
CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS
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Chapter 1: Customer Discovery and Lean Canvas
Defining Your Startup Idea
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Articulate your startup idea
Forming Your Core Team
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Team and background
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Do you need a cofounder?
Market and Competition
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Market analysis
Competitors analysis
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Competitor analysis
Build Your Lean Canvas
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The Lean Canvas
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The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Find Your Early Adopters
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Talk To Your Customers
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Find Your Early Adopters
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Build your Predictive Persona
User Interviews
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#1 User interview - Path to product
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#2 User interview
Defining Your Value Proposition
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#1 Determine your value proposition
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#2 Determine your value proposition
Build your pitch deck
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#1 The art of the pitch
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#2 The art of the pitch
Build your website
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Name & Logo
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Create your landing page
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Building a landing page with Canva from start to finish
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Website - Information architecture
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Website - Hosting & Building
CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH
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Chapter 2: Product market fit and market research
Finding Your Product Market Fit
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How to find product-market fit and your go-to-market strategy with Max Menke of GrowthX
Market Research and Creating a Go-to-Market Strategy
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Conduct market research in North America
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Go to Market strategy
CHAPTER 3 : BUILD YOUR PRODUCT
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Chapter 3: Build your product
Building Your Minimum Viable Product (MVP) and Prototyping
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Prototype
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Creating your MVP
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How to build the right product - TTT Studios
User Testing & Gathering Feedback
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User testing: why is it important?
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User testing: Collect feedback & update your MVP
Product Demo
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Create a striking Product Demo
Revenue model
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Revenue model
Get your first customers & generate revenue
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Pricing strategy
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Build your payment process
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Get your first customers
CHAPTER 4: MARKETING, PR & BRAND IDENTITY
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Chapter 4: Marketing, PR & Brand Identity
Start building your brand
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Marketing & PR
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Social media footprint
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CHAPTER 5: FUNDRAISING & FINANCES
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Elevator pitch
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Develop your network
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Fundraising
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Accounting and Finances
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WRAP UP
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