Pitching to investors
You already received some pitching tips information from Ray, Launch’s CEO, in the “build your pitch deck” section earlier in the course. An additional resource that might be helpful to you is the Adamant Ventures blog and newsletter. On his blog, Jason Yeh, shares his insights into fundraising and his reflections on the startup experience with founders everywhere.
Transcript: Pitching to investors
You’ve been doing the work, talking to customers, building your startup, advancing your vision, and doing multiple experiments.
It’s time to talk to investors.
But “What do you think?” is a bad question. And “Do I have a good idea?” is another bad question Michael Seibel
So instead of asking such questions when meeting investors, be ready with your pitch
The more you pitch, the more practice you get on how to articulate your vision and speak about your company.
Pitching invites feedback
Helps you tell your story one pitch at a time
It helps you find People Team | Mentors | Advisors”
Yes you pitch to Raise the capital you need to grow”
But you also build Your Visibility
Get people to know you
Build Your Credibility
Get people to trust you
Build Your Brand
And get recommendations
The 9 slides:
When you are pitching
“Passion doesn’t help here. Saying a bad unique insight forcefully makes you look worse, not better” Michael Seibel, CEO and a partner at Y Combinator
You must pitch the problem your customer is facing
Show how your solution solve the problem
Explaining what’s your biz model and how do you make money?”
Introduce your market, it’s size, growth, and what share of that market are you after
Remember to mention who your competition is and What’s your unfair advantage and how you win in a competitive market ?”
Then explain what’s your market outreach plan? how will you get more customers?
“Who is on your team, who is advising you?
What’s your traction metrics | milestones | results
And finally what’s your ask and why?
Suggested Prompts
How can entrepreneurs tailor their pitch to resonate with different types of investors or funding sources?
What are some common mistakes startups make in their pitch, and how can they be avoided to improve credibility?
In what ways can a startup effectively demonstrate its unfair advantage and competitive positioning during a pitch?
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Introduction and Onboarding
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Welcome to Startup 101 - Ideation module!
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What is Launch?
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Meet the Launch team
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Get connected to our network
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What to Expect
CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS
Released on February 18, 2024
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Chapter 1: Customer Discovery and Lean Canvas
Defining Your Startup Idea
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Articulate your startup idea
Forming Your Core Team
Released on February 18, 2024
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Team and background
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Do you need a cofounder?
Market and Competition
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Market analysis
Competitors analysis
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Competitor analysis
Build Your Lean Canvas
Released on February 18, 2024
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The Lean Canvas
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The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Find Your Early Adopters
Released on February 18, 2024
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Talk To Your Customers
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Find Your Early Adopters
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Build your Predictive Persona
User Interviews
Released on February 18, 2024
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#1 User interview - Path to product
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#2 User interview
Defining Your Value Proposition
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#1 Determine your value proposition
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#2 Determine your value proposition
Build your pitch deck
Released on February 18, 2024
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#1 The art of the pitch
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#2 The art of the pitch
Build your website
Released on February 18, 2024
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Name & Logo
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Create your landing page
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Building a landing page with Canva from start to finish
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Website - Information architecture
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Website - Hosting & Building
CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH
Released on February 18, 2024
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Chapter 2: Product market fit and market research
Finding Your Product Market Fit
Released on February 18, 2024
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How to find product-market fit and your go-to-market strategy with Max Menke of GrowthX
Market Research and Creating a Go-to-Market Strategy
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Conduct market research in North America
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Go to Market strategy
CHAPTER 3 : BUILD YOUR PRODUCT
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Chapter 3: Build your product
Building Your Minimum Viable Product (MVP) and Prototyping
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Prototype
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Creating your MVP
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How to build the right product - TTT Studios
User Testing & Gathering Feedback
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User testing: why is it important?
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User testing: Collect feedback & update your MVP
Product Demo
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Create a striking Product Demo
Revenue model
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Revenue model
Get your first customers & generate revenue
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Pricing strategy
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Build your payment process
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Get your first customers
CHAPTER 4: MARKETING, PR & BRAND IDENTITY
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Chapter 4: Marketing, PR & Brand Identity
Start building your brand
Released on February 18, 2024
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Branding and messaging strategy
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List your product on Product Hunt
Marketing & PR
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Marketing & PR
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AMA with Vik Kambli - Marketing, Data, Attribution and Platforms
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7 Google Ads optimization tips to drive conversions with Preeteesh Singh
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How to Do PR with No Budget with Gina Gotthilf
Social media footprint
Released on February 18, 2024
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Create/update your LinkedIn profile for yourself and your company
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Create/update your Angel List profile
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Social Media’s beginners guide
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Content is Queen
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Engage Your Audience in a Virtual World Through Content
CHAPTER 5: FUNDRAISING & FINANCES
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Chapter 5: Fundraising and Finances
Elevator pitch
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Elevator pitch
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How To Not Suck At Pitching Your Startup with Rajiv Nathan, Startup Hypeman
Develop your network
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Build your network
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Vancouver’s Tech Ecosystem w/ William Johnson
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Develop partnerships
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AMA with Kelly Hoey
Fundraising
Released on February 18, 2024
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Pitching to investors
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Attend pitch events
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Perfecting your fundraising pitch deck with Anthony Mouchantaf of RBCx
Accounting and Finances
Released on February 18, 2024
WRAP UP
Released on February 18, 2024