AMA with Kelly Hoey

Kelly Hoey joined Sam for our monthly AMA. During this session, Kelly talked about Networking, forging powerful business relationships, building your network in a new place, creating meaningful business connections, 360 networks, and how to follow up after connecting with someone.


Networking expert, J. Kelly Hoey is the author of Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World (Tarcher Perigee/Penguin Random House) and hosts the Build Your Dream Network podcast.

A frequent speaker and source for networking insights, she has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City’s Startup Scene”).

Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a LP investor in two emerging tech funds, advisor to New Zealand Trade & Enterprise, and can frequently be found on Twitter @jkhoey.

LinkedIn: https://www.linkedin.com/in/kellyhoey/

Website: https://jkellyhoey.co/

Suggested Prompts

How can you effectively tailor your networking approach when building new connections in unfamiliar environments?

What strategies can be used to ensure that follow-up interactions deepen the business relationships established during initial meetings?

In what ways can the concepts from Kelly Hoey’s book ‘Build Your Dream Network’ be adapted for virtual networking scenarios?

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Introduction and Onboarding

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Welcome to Startup 101 - Ideation module!

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What is Launch?

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Meet the Launch team

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Get connected to our network

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What to Expect

CHAPTER 1 : CUSTOMER DISCOVERY AND LEAN CANVAS

Released on February 18, 2024

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Chapter 1: Customer Discovery and Lean Canvas

Defining Your Startup Idea

Released on February 18, 2024

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Articulate your startup idea

Forming Your Core Team

Released on February 18, 2024

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Team and background

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Do you need a cofounder?

Market and Competition

Released on February 18, 2024

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Market analysis

Competitors analysis

Released on February 18, 2024

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Competitor analysis

Build Your Lean Canvas

Released on February 18, 2024

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The Lean Canvas

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The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas

Find Your Early Adopters

Released on February 18, 2024

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Talk To Your Customers

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Find Your Early Adopters

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Build your Predictive Persona

User Interviews

Released on February 18, 2024

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#1 User interview - Path to product

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#2 User interview

Defining Your Value Proposition

Released on February 18, 2024

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#1 Determine your value proposition

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#2 Determine your value proposition

Build your pitch deck

Released on February 18, 2024

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#1 The art of the pitch

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#2 The art of the pitch

Build your website

Released on February 18, 2024

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Name & Logo

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Create your landing page

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Building a landing page with Canva from start to finish

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Website - Information architecture

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Website - Hosting & Building

CHAPTER 2: PRODUCT MARKET FIT & MARKET RESEARCH

Released on February 18, 2024

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Chapter 2: Product market fit and market research

Finding Your Product Market Fit

Released on February 18, 2024

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How to find product-market fit and your go-to-market strategy with Max Menke of GrowthX

Market Research and Creating a Go-to-Market Strategy

Released on February 18, 2024

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Conduct market research in North America

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Go to Market strategy

CHAPTER 3 : BUILD YOUR PRODUCT

Released on February 18, 2024

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Chapter 3: Build your product

Building Your Minimum Viable Product (MVP) and Prototyping

Released on February 18, 2024

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Prototype

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Creating your MVP

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How to build the right product - TTT Studios

User Testing & Gathering Feedback

Released on February 18, 2024

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User testing: why is it important?

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User testing: Collect feedback & update your MVP

Product Demo

Released on February 18, 2024

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Create a striking Product Demo

Revenue model

Released on February 18, 2024

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Revenue model

Get your first customers & generate revenue

Released on February 18, 2024

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Pricing strategy

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Build your payment process

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Get your first customers

CHAPTER 4: MARKETING, PR & BRAND IDENTITY

Released on February 18, 2024

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Chapter 4: Marketing, PR & Brand Identity

Start building your brand

Released on February 18, 2024

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Branding and messaging strategy

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List your product on Product Hunt

Marketing & PR

Released on February 18, 2024

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Marketing & PR

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AMA with Vik Kambli - Marketing, Data, Attribution and Platforms

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7 Google Ads optimization tips to drive conversions with Preeteesh Singh

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How to Do PR with No Budget with Gina Gotthilf

Social media footprint

Released on February 18, 2024

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Create/update your LinkedIn profile for yourself and your company

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Create/update your Angel List profile

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Social Media’s beginners guide

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Content is Queen

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Engage Your Audience in a Virtual World Through Content

CHAPTER 5: FUNDRAISING & FINANCES

Released on February 18, 2024

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Chapter 5: Fundraising and Finances

Elevator pitch

Released on February 18, 2024

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Elevator pitch

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How To Not Suck At Pitching Your Startup with Rajiv Nathan, Startup Hypeman

Develop your network

Released on February 18, 2024

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Build your network

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Vancouver’s Tech Ecosystem w/ William Johnson

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Develop partnerships

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AMA with Kelly Hoey

Fundraising

Released on February 18, 2024

Accounting and Finances

Released on February 18, 2024

WRAP UP

Released on February 18, 2024