Weekly Breakdown (Themes)
Week 1: Orientation & Pet Economy Landscape
Founders align on industry context, major trends, and gaps in innovation. Deliverables include founder vision statements and competitor maps.
Week 2: Customer Discovery
Focus on validating problems through user interviews and persona mapping. Deliverables include customer insight summaries and ICP profiles.
Week 3: Product & MVP Design
Turning insights into prototypes — from no-code to pilot studies. Deliverables include MVP mockups, prototypes, or live pilots with defined KPIs.
Week 4: Go-to-Market & Distribution
Developing strategies to reach the first 100 customers via clinics, D2C, and partnerships. Deliverables include GTM plans and initial campaign results.
Week 5: Business Model & Fundraising
Exploration of scalable revenue models and early-stage fundraising strategies. Deliverables include Lean Canvases, unit economics, and draft pitch decks.
Week 6: Pitch & Demo Week
Storytelling, pitch coaching, and closed-door practice sessions with mentors and select investors. Deliverables include investor-ready pitches and a recorded pitch library.
Suggested Prompts
How can understanding competitor maps and industry gaps influence the development of a unique product in the pet economy?
In what ways might customer discovery insights reshape the initial vision for a product or service?
What are the critical factors to consider when aligning go-to-market strategies with early fundraising efforts to maximize startup success?
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Introduction and Onboarding
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Welcome to Pawsible
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Onboarding
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What is Pawsible?
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Meet the Pawsible team
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Resources
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Program goals
Program Details
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Weekly Breakdown (Themes)
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Program design elements
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Demo Day
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Program takeaways
WEEK 1: ORIENTATION & PET ECONOMY LANDSCAPE
WEEK 2: CUSTOMER DISCOVERY
WEEK 3: PRODUCT & MVP DESIGN
WEEK 4: GO-TO-MARKET AND DISTRIBUTION
WEEK 5: BUSINESS MODEL & FUNDRAISING
WEEK 6: PITCH & DEMO WEEK
PAWSIBLE: NEXT STEPS
Released on February 18, 2024