#19 Accelerate Progress - Part 3 Generate AI Transcript and Summary Offline Events
Put together a one-day mini-conference.
Pull together a few regional speakers to speak during the day.
Host it at a university, and leverage its resources.
You may need to make a professor one of the speakers to make it work.
Sponsor several local events and ask to speak for a few minutes about what you’re working on at the beginning of the events.
Speaking
Contact three local meetup group organizers relevant to your product and ask if you can speak at an upcoming event. Present your company in the context of your personal story.
How did you come to be where you are today?
How are you uniquely solving a problem with your product?
What are your ambitious plans?
Pitch a talk at a regional conference.
Community
Join three online forums where your customers hang out and engage on at least twenty threads on each. Do this over a month so you don’t look spammy.
Truly engage as a useful member of the community
Include references to your product where appropriate and in your signature. Don’t just plug your product directly.
Start putting together your own community using an online forum tool.
Hit The Bullseye
We’ve discussed 19 possible channels you can use but
“You should only work on things that could potentially move the needle on your goals.” Gabriel Weinberg
Possible
Start with and idea and a strategy for each of these channels
Make sure you have a clear goal and you have a definition of success
“At any stage in a startup’s life cycle, one traction channel usually dominates in terms of customer acquisition” Gabriel Weinberg
Probable
So you need to select the best 3-6 channels you think are going to work
Run cheap tests, find out what works
Run multiple experiments
Working
Find the most promising channel
The one that moves the needle
When you find that channel, you’ve hit the bullseye
Once you do, experiment more and do your very best to optimize
Take whatever is working and scale it.
Suggested Prompts
How can you effectively balance exploring multiple traction channels with focusing your efforts on the most promising ones?
What are some key indicators or metrics to determine when a particular traction channel has ‘hit the bullseye’ for your startup?
In what ways can building and nurturing a community around your product create sustainable growth beyond initial marketing efforts?
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#0 Before you start
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Before you start
Session 1 - What’s Your Everest?
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#1 What’s Your Everest? - Part 1
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#1 What’s Your Everest? - Part 2 - How great leaders inspire action (Simon Sinek)
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#1 What’s Your Everest? - Part 3
Session 2 - Uncover Your Passion
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#2 Uncover your passion
Session 3 - Share your story
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#3 Share Your Story - Part 1
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#3 Share Your Story - Part 2
Session 4 - The First Unicorn Wasn’t Magical
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#4 The first unicorn wasn’t magical
Session 5 - A New World
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#5 A New World
Session 6 - Making ideas happen
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#6 Making Ideas Happen - Part 1
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#6 Making Ideas Happen - Part 2
Session 7 - Ideas: A real story
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#7 A real startup story
Session 8 - The startup way
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#8 The Way of The Startup
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#8 The way of the startup - The single biggest reason why start-ups succeed | Bill Gross
Session 9 - The Lean Startup
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#9 The Lean Startup
Session 10 - Reinventing business
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#10 Reinventing business
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#10 Reinventing Business - Business Model Canvas Explained
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#10 Reinventing Business - Ep 1 - Getting From Business Idea to Business Model
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#10 Reinventing Business - Ep 2 - Visualizing Your Business Model
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#10 Reinventing Business - Ep 3 - Prototyping
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#10 Reinventing Business - Ep 4 - Navigating Your Environment
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#10 Reinventing Business - Ep 5 - Proving It
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#10 Reinventing Business - Ep 6 - Telling Your Story
Session 11 - The Lean Canvas
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#11 The Lean Canvas
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#11 The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Session 12 - Talk to your customers
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#12 Talk to your customers
Session 13 - Find your early adopters
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#13 Find Your Early Adopters
Session 14 - Build your predictive persona
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#14 Predictive Persona
Session 15 - Path to product
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#15 Path to product
Session 16 - Focus on value
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16 Value Proposition
Session 17 - Think experiments
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#17 Think experiments
Session 18 - Build experiments
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#18 Build experiments
Session 19 - Accelerate progress
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#19 Accelerate progress - part 1
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#19 Accelerate progress - Part 2
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#19 Accelerate Progress - Part 3
Session 20 - Pitch investors
Session 21 - Pursue a future vision
Session 22 - Be Ready for Anything
Session 23 - Make your own luck
Session 24 - The Secrets to Success
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