#12 Talk to your customers Generate AI Transcript and Summary Talk To Customers
Let’s say you have a brilliant idea for this world changing product.
You start building your product.
You put in all your savings.
You just know it’s going to work.
No one in the market has done it just like you.
You know it in your gut, it’s just going to work.
You spend the next few months creating the product, or find someone to help you build it.
Be it an app, a t-shirt collection, a digital design, a website directory, or a new smoothie recipe, you feel very proud that you got it done.
Your masterpiece, the thing that will change the world, is ready to be released.
Time for the big unveiling, you are ready to let the world know.
Your website is ready, you worked with a marketing team to do this big launch with social media ads and posts, a press release, and you are certainly going to let your friends, family, and community know.
Everything is in place and you hit the go button.
The website is published, press releases are sent out, and social media campaigns are in full swing.
The world will never be the same.
But nothing happens. No one signs up, no t-shirts are sold, no orders come through, and no one gets to know about your world changing idea!
What happened?
And what about all the time and money you spent to build and launch?!
You had a failed launch.
Something very natural in the life of an entrepreneur.
The problem is not so much that the launch has failed, the problem is that you took too long to launch, you spent too much, and you have no idea what exactly didn’t work!
Obviously, no one wants to go through such an experience. You are here to learn how to successfully build and launch your business.
So what did you miss?
Well… you probably missed many things, and the next few sessions will go through the elements that you can execute on so you can successfully launch products and build a successful business.
The first thing that most miss is talking to your customers.
Seems easy, yet most entrepreneurs make the mistake of building first talking to their customers later. So they are likely to end up building something no one wants.
Talk to your customers to find out what they are looking for, what they value, why they would buy, and the best ways to reach them.
Entrepreneurs prefer to work in their proverbial garage, to focus on what they control, the product, instead of wandering into the world of the unknown and going through the painstaking process of learning about their customer.
But if you want success in building the business, you must step into the world of your customer and be the expert when it comes to what your customers need, want, value, buy, and appreciate.
Great entrepreneurs are customer experts.
So talk to your customers. But don’t just start anywhere.
Suggested Prompts
How can entrepreneurs effectively identify and engage with their early adopters to gain valuable insights?
What strategies can be used to ensure ongoing communication with customers throughout the product development process?
In what ways can talking to customers influence and improve the overall design and success of a product or service?
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#0 Before you start
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Before you start
Session 1 - What’s Your Everest?
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#1 What’s Your Everest? - Part 1
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#1 What’s Your Everest? - Part 2 - How great leaders inspire action (Simon Sinek)
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#1 What’s Your Everest? - Part 3
Session 2 - Uncover Your Passion
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#2 Uncover your passion
Session 3 - Share your story
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#3 Share Your Story - Part 1
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#3 Share Your Story - Part 2
Session 4 - The First Unicorn Wasn’t Magical
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#4 The first unicorn wasn’t magical
Session 5 - A New World
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#5 A New World
Session 6 - Making ideas happen
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#6 Making Ideas Happen - Part 1
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#6 Making Ideas Happen - Part 2
Session 7 - Ideas: A real story
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#7 A real startup story
Session 8 - The startup way
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#8 The Way of The Startup
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#8 The way of the startup - The single biggest reason why start-ups succeed | Bill Gross
Session 9 - The Lean Startup
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#9 The Lean Startup
Session 10 - Reinventing business
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#10 Reinventing business
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#10 Reinventing Business - Business Model Canvas Explained
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#10 Reinventing Business - Ep 1 - Getting From Business Idea to Business Model
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#10 Reinventing Business - Ep 2 - Visualizing Your Business Model
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#10 Reinventing Business - Ep 3 - Prototyping
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#10 Reinventing Business - Ep 4 - Navigating Your Environment
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#10 Reinventing Business - Ep 5 - Proving It
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#10 Reinventing Business - Ep 6 - Telling Your Story
Session 11 - The Lean Canvas
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#11 The Lean Canvas
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#11 The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Session 12 - Talk to your customers
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#12 Talk to your customers
Session 13 - Find your early adopters
Session 14 - Build your predictive persona
Session 15 - Path to product
Session 16 - Focus on value
Session 17 - Think experiments
Session 18 - Build experiments
Session 19 - Accelerate progress
Session 20 - Pitch investors
Session 21 - Pursue a future vision
Session 22 - Be Ready for Anything
Session 23 - Make your own luck
Session 24 - The Secrets to Success
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