Market Your Startup Learn Five steps of startup go to-market 5 factors that determine your advertising CPM rates What factors influence DAU/MAU? Nature versus nurture WHICH IS A MORE EFFICIENT WAY TO BUILD A SAAS STARTUP — BOTTOMS UP OR TOP DOWN? The SaaS Adventure How to Build a Website or Blog: Easy 4-Step Guide for Beginners Rational Growth An introduction to growing user signups via data and analytical thinking THE MARKETING MATH BEHIND SCALING A SAAS SALESFORCE Grow by CO — : Expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it. Think with Google: Insights. Ideas. Inspiration. Take your marketing further with Google Consumer Insights, Marketing Resources and Advertising Channels These 6 Email Campaign Templates Could Boost Your Revenue Lead Generation Case Study: How To Get 40,000 Leads Per Month 189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time The Growth Handbook 10 Proven Email Blast Examples (With Open And Click Rate Data) Make More Sales: Write Better CTAs With These 7 Tips A Step-By-Step Guide to Structuring a Digital Marketing Plan The Best Landing Page Inspiration Curated Landing Page gallery with 445+ designs A collection of the best landing pages with a focus on copywriting and design. Take Action Social Media Content Calendar Template for Startups Create a Digital Marketing Plan in 6 Steps [Marketing Template] Marketing Strategy Template Website Launch Template Content Marketing Template Signature Maker: Create a handwritten digital signature Bootswatch: Free themes for Bootstrap. Bootstrap Zero: Open-source, free Bootstrap template collection. Templated: A collection of 867 simple CSS, HTML5 & Responsive site templates released for free under the Creative Commons. AppMarketing Tools for developers Pelican Static Site Generator, Powered by Python Middleman: Build static websites with an easy-to-use framework. Hexo: A fast, simple & powerful blog framework VuePress: Vue-powered Static Site Generator Jekyll: Transform your plain text into static websites and blogs. Forestry: Create and edit Markdown-based content with ease. Hugo: The world’s fastest framework for building websites Weebly: Easily build a free website to help you get discovered and grow your customer base in style. Start today with our powerful free website builder. Moonfruit: Create a beautiful website in minutes — no coding skills required. Pixpa: all-in-one platform to create a beautiful portfolio website with e-commerce, client galleries, and blog. Voog: A powerful, yet simple to use tool for creating and managing multilingual websites that look gorgeous both on mobile and desktop screens. Lightning Data: Fuel your business with the right data. CrunchBase: We track anything, we alert you anywhere. With or without apps Connect + Develop designed to help innovators and patent-holders connect with P&G. Mouseflow reveals why your visitors aren’t converting into customers. ClickHeat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones. Five second tests: Optimize the clarity of your designs by measuring first impressions and recall. SessionCam: recording user behavior on a website and then replaying that experience. Nelio A/B Testing: Create and A/B test different versions of your WordPress to discover what is best for your audience and improve your conversions. Lucky Orange will automatically create a recording of every visitor to your website. Quickly filter and segment recordings so you can see exactly why visitors are not converting. Validately: conduct 2x the user testing in 50% less time. Traackr data-driven influencer marketing platform. Unbounce: Create custom landing pages that convert more visitors than any website — no coding required. Instapage: personalized post-click landing page experiences. Ontraport: The Only Software That Turns Your Business On Drift: The New Way Businesses Buy From Businesses IM Creator: Free Website Builder | Free Website Maker | White label Crayon: Market & Competitive Intelligence Tools MailCharts: Competitor Email Monitoring Pexels: The best free stock photos & videos shared by talented creators. New Old Stock: Vintage photos from the public archives. IM Free: A curated collection of free web design resources, all for commercial use. CM Commerce: Email automation for ecommerce stores Placeit: Make Mockups, Logos, Videos and Designs in Seconds Freepik: iFree graphic resources for everyone. Pixel Buddha: Free and premium resources for professional community. GraphicBurger: Tasty design resources made with care for each pixel Envato Elements: Download Stock Photos, Fonts & Templates Site Inspire: Web design inspiration. Land-book: the finest hand-picked website inspirations Dribbble: Discover the world’s top designers & creatives Awwwards: Website Awards — Best Web Design Trends Blocs Website Builder: Create responsive websites without writing code. Kaboompics: Free stock photos Mazwai: Hand picked stock video footage Unsplash: The internet’s source of freely usable images. AllTheFreeStock.com: Get all the Free Stock Images, Videos, Music and Icons in one location. SplitShire: Free Stock Photos Foodiesfeed: Free Food Photos Picography: Gorgeous Free Photos Pixabay: 1.7 million+ Stunning Free Images to Use Anywhere Paid Advertising Calculator Canva: Collaborate & Create Amazing Graphic Design for Free CoSchedule Marketing Suite: Organize Your Marketing In 1 Place Crowdfire: The only social media manager you’ll ever need Later: #1 Instagram Scheduler & Social Media Platform Mailtrack: Email tracking for Gmail Sendinblue: All Your Digital Marketing Tools in One Place ManyContacts: Auto-qualify your web visitors while they fill your online forms Mailchimp: All-in-One Marketing Platform Pixlr.com: Photo editor online XML Sitemaps Generator: Create your Google Sitemap Online Moz: SEO Software for Smarter Marketing GTmetrix: Website Speed and Performance Optimization Pingdom Tools: Website Speed Test Google Search Console Google Marketing Platform: Unified Advertising and Analytics Online Marketing Calculator: Custom Internet Marketing Strategy Portent’s SERP Snippet Preview Tool for Titles and Meta Descriptions Collect UI: Daily inspiration collected from daily ui archive and beyond. Based on Dribbble shots, hand picked, updating daily RiteForge: Increase click-throughs and views with a single click Fix Your Marketing Funnel!: Inbound Marketing Funnel Tool Bitly: URL Shortener, Custom Links & Link Management Copyscape Plagiarism Checker: Duplicate Content Detection Software Find Broken Links, Redirects & Site Crawl Tool Nibbler: Test any website Google Ads: Get More Customers With Easy Online Advertising OpenLinkProfiler: Free link analysis tool — Link research SimilarWeb: Website Traffic Statistics & Market Intelligence Alexa: Keyword Research, Competitive Analysis, & Website Ranking Disqus: The #1 way to build an audience on your website Material Palette: Material Design Color Palette Generator SEO Checker: Get Your Free SEO Report & SEO Analysis Now Adobe Color: Color wheel, a color palette generator Readable: Free Readability Test Tool HubSpot’s Website Grader Portent’s SEO Page Review: lightweight browser add-on that reviews basic onsite SEO elements. The Portent Tone of Voice Generator Sumo Share: Get 20% More Traffic With Free Social Media Buttons
Suggested Prompts
How can startups effectively integrate multiple marketing tools listed to create a cohesive digital marketing strategy?
What criteria should be used to evaluate and select the most suitable marketing resources and tools for a specific SaaS business?
In what ways can data-driven insights from tools like Mouseflow or Hotjar inform and improve overall marketing and user acquisition efforts?
Module Comments 0 Analytics Settings
#0 Before you start
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Before you start
Session 1 - What’s Your Everest?
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#1 What’s Your Everest? - Part 1
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#1 What’s Your Everest? - Part 2 - How great leaders inspire action (Simon Sinek)
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#1 What’s Your Everest? - Part 3
Session 2 - Uncover Your Passion
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#2 Uncover your passion
Session 3 - Share your story
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#3 Share Your Story - Part 1
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#3 Share Your Story - Part 2
Session 4 - The First Unicorn Wasn’t Magical
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#4 The first unicorn wasn’t magical
Session 5 - A New World
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#5 A New World
Session 6 - Making ideas happen
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#6 Making Ideas Happen - Part 1
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#6 Making Ideas Happen - Part 2
Session 7 - Ideas: A real story
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#7 A real startup story
Session 8 - The startup way
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#8 The Way of The Startup
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#8 The way of the startup - The single biggest reason why start-ups succeed | Bill Gross
Session 9 - The Lean Startup
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#9 The Lean Startup
Session 10 - Reinventing business
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#10 Reinventing business
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#10 Reinventing Business - Business Model Canvas Explained
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#10 Reinventing Business - Ep 1 - Getting From Business Idea to Business Model
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#10 Reinventing Business - Ep 2 - Visualizing Your Business Model
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#10 Reinventing Business - Ep 3 - Prototyping
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#10 Reinventing Business - Ep 4 - Navigating Your Environment
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#10 Reinventing Business - Ep 5 - Proving It
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#10 Reinventing Business - Ep 6 - Telling Your Story
Session 11 - The Lean Canvas
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#11 The Lean Canvas
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#11 The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Session 12 - Talk to your customers
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#12 Talk to your customers
Session 13 - Find your early adopters
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#13 Find Your Early Adopters
Session 14 - Build your predictive persona
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#14 Predictive Persona
Session 15 - Path to product
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#15 Path to product
Session 16 - Focus on value
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16 Value Proposition
Session 17 - Think experiments
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#17 Think experiments
Session 18 - Build experiments
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#18 Build experiments
Session 19 - Accelerate progress
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#19 Accelerate progress - part 1
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#19 Accelerate progress - Part 2
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#19 Accelerate Progress - Part 3
Session 20 - Pitch investors
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#20 Pitch Investors
Session 21 - Pursue a future vision
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#21 Pursue a future vision
Session 22 - Be Ready for Anything
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#22 Be Ready for Anything
Session 23 - Make your own luck
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#23 Make your own luck
Session 24 - The Secrets to Success
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#24 The Secrets to Success
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#24 The Secrets to Success - Secrets of success in 8 words, 3 minutes with Richard St John
Curated Resources and Tools
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Get started on the right foot
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Idea Resources and Tools
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Startup Strategy Resources and Tools
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Customer Resources and Tools
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Key Problems Resources and Tools
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Value Proposition Resources and Tools
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Pitch Resources and Tools
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Fundraising Resources and Tools
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MVP resources and tools
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Traction Resources and Tools
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Metrics Resources and Tools
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Team Resources and Tools
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Product Resources and Tools
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Marketing Resources and Tools
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Productivity Resources and Tools
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Management Resources and Tools
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More Helpful Resources and Tools