Know Who’s Your Target Customer Learn What is Customer Discovery The Customer Development Process. Have a customer before you start your business How to Define Your Target Market How to spot an early adopter and jumpstart your business Understanding Early Adopters and Customer Adoption Patterns Predictive personas — InVision Blog What Is Customer Journey Mapping and How to Start? How to Create a Customer Journey Map — UX Master Conducting Customer Research Remotely: Tips, Tricks, And Resources Take Action Mapovate: Create Smarter Customer Journeys Persona Template InfoUSA: Data on More Than 24 Million Businesses and 235 Million Consumers BizStats: Free business statistics and financial ratios The Census Bureau serves as the US’ leading provider of quality data about its people and economy. EASIDemographics: Demographics Made Easy! Claritas: help marketers Identify their best customers S&P Global Ratings Research & Insights: is the world’s leading provider of independent credit ratings. International Trade Administration: Find trade data, research and reports about countries and markets around the world. CBInsights Research British Columbia Data Vancouver Open Data Portal DataCite: Locate, identify, and cite research data with the leading global provider of DOIs for research data. figshare is a repository where users can make all of their research outputs available in a citable, shareable and discoverable manner Datahub is the fastest way for individuals, teams and organizations to publish, deploy and share their data Open Data CERN Explore more than two petabytes of open data from particle physics! Eurostat: European Stats Knoema is the most comprehensive source of global decision-making data in the world. OECD Data: Find, compare and share the latest The Organisation for Economic Co-operation and Development data: charts, maps, tables and related publications. UN Data: 32 databases — 60 million records World Bank Open Data: Free and open access to global development data IMF DATA: a range of time series data on IMF lending, exchange rates and other economic and financial indicators. Statista: Insights and facts across 600 industries and 50+ countries 451 Research: proprietary research into high-growth emerging technologies Forrester is one of the most influential research and advisory firms in the world Gartner research and advisory company Frost & Sullivan: research and analysis The NPD Group offers data, industry expertise, and prescriptive analytics IQVIA is a world leader in using data, technology, advanced analytics. USA Spending: Tracks federal spending and how it’s being used in communities across America. analytics.usa.gov understand how people find, access, and use government services online Data.Medicare.gov Explore & download Medicare data Archives Library Information Center (ALIC) Online Databases Pew Research Center: Nonpartisan, non-advocacy data and analysis on the issues, attitudes and trends shaping the world Ideal Client Persona Worksheet
Suggested Prompts
How can businesses effectively utilize customer journey mapping to identify pain points and improve overall customer experience?
In what ways can predictive personas influence the development of marketing strategies and product offerings?
What challenges might companies face when conducting remote customer research, and how can they overcome these obstacles?
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#0 Before you start
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Before you start
Session 1 - What’s Your Everest?
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#1 What’s Your Everest? - Part 1
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#1 What’s Your Everest? - Part 2 - How great leaders inspire action (Simon Sinek)
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#1 What’s Your Everest? - Part 3
Session 2 - Uncover Your Passion
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#2 Uncover your passion
Session 3 - Share your story
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#3 Share Your Story - Part 1
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#3 Share Your Story - Part 2
Session 4 - The First Unicorn Wasn’t Magical
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#4 The first unicorn wasn’t magical
Session 5 - A New World
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#5 A New World
Session 6 - Making ideas happen
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#6 Making Ideas Happen - Part 1
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#6 Making Ideas Happen - Part 2
Session 7 - Ideas: A real story
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#7 A real startup story
Session 8 - The startup way
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#8 The Way of The Startup
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#8 The way of the startup - The single biggest reason why start-ups succeed | Bill Gross
Session 9 - The Lean Startup
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#9 The Lean Startup
Session 10 - Reinventing business
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#10 Reinventing business
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#10 Reinventing Business - Business Model Canvas Explained
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#10 Reinventing Business - Ep 1 - Getting From Business Idea to Business Model
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#10 Reinventing Business - Ep 2 - Visualizing Your Business Model
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#10 Reinventing Business - Ep 3 - Prototyping
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#10 Reinventing Business - Ep 4 - Navigating Your Environment
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#10 Reinventing Business - Ep 5 - Proving It
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#10 Reinventing Business - Ep 6 - Telling Your Story
Session 11 - The Lean Canvas
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#11 The Lean Canvas
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#11 The Lean Canvas - Capture Your Business Model in 20 Minutes - Lean Canvas
Session 12 - Talk to your customers
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#12 Talk to your customers
Session 13 - Find your early adopters
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#13 Find Your Early Adopters
Session 14 - Build your predictive persona
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#14 Predictive Persona
Session 15 - Path to product
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#15 Path to product
Session 16 - Focus on value
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16 Value Proposition
Session 17 - Think experiments
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#17 Think experiments
Session 18 - Build experiments
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#18 Build experiments
Session 19 - Accelerate progress
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#19 Accelerate progress - part 1
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#19 Accelerate progress - Part 2
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#19 Accelerate Progress - Part 3
Session 20 - Pitch investors
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#20 Pitch Investors
Session 21 - Pursue a future vision
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#21 Pursue a future vision
Session 22 - Be Ready for Anything
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#22 Be Ready for Anything
Session 23 - Make your own luck
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#23 Make your own luck
Session 24 - The Secrets to Success
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#24 The Secrets to Success
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#24 The Secrets to Success - Secrets of success in 8 words, 3 minutes with Richard St John
Curated Resources and Tools
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Get started on the right foot
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Idea Resources and Tools
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Startup Strategy Resources and Tools
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Customer Resources and Tools
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Key Problems Resources and Tools
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Value Proposition Resources and Tools
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Pitch Resources and Tools
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Fundraising Resources and Tools
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MVP resources and tools
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Traction Resources and Tools
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Metrics Resources and Tools
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Team Resources and Tools
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Product Resources and Tools
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Marketing Resources and Tools
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Productivity Resources and Tools
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Management Resources and Tools
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